League of Legend: Wild Rift Chinese Logo Bumper Refresh

Adapted and recreated the Chinese Wild Rift logo bumper based on the established English motion direction, maintaining consistency in animation, pacing, and brand identity.

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About the project

Overviews

The project focused on adapting the existing Wild Rift English logo bumper for the Chinese market. Working from the established global motion direction, I recreated the animation for the localized logo while maintaining consistency in timing, transitions, materials, and overall visual quality.

The final bumper was designed to work across different publishing scenarios while staying closely aligned with Wild Rift's global brand identity.

Design Process

Global to Local

Rather than redesigning the motion language, the goal was to preserve the character of the original bumper while adapting it to the proportions and structure of the Chinese logo.