Tencent 2021 Intern Recruitment

Turning a campaign slogan into a scalable visual system.

Scroll to explore

About the project

Recruitment Communication Promotion

Every spring, Tencent conduct recruitment campaigns focused on university students, especially for internships.

Design Process

Brain Storms

The campaign is built around the idea of visibility and impact.

By deconstructing the slogan into four conceptual layers — World, See, You, Influence — the design explores how an individual’s actions can radiate outward and be recognized.

Design Process

Draft

A visual interpretation of Gravity, another key spacecraft central to the narrative arc. Gravity

The design highlights its elongated structure and functional aesthetic, emphasizing propulsion systems and scale in relation to space environments.

Design Process

Final Visual

The central composition is built around a glowing core, representing individual potential.

A figure reaches toward the core, triggering expanding waves that spread across the scene — a metaphor for influence radiating outward.

From a macro perspective, the composition resembles an eye, reinforcing the idea of being seen and recognized.

Extended Content

Series Poster

The key visual system was extended into a series of KV designs tailored for different Tencent business units.

Each version integrates brand-specific colors and elements while maintaining the core visual structure, allowing the campaign to scale across multiple contexts without losing consistency.

Extended Content

H5 Desgin

The H5 page design translates the visual system into an interactive format.

Using the same color language, spatial composition, and visual hierarchy, the experience ensures continuity between static visuals and digital interaction, while improving accessibility and engagement.