Tencent 2019
campus recruitment
INVOLVEMENT
OVERVIEW
Tencent holds a large-scale campus recruitment event every year. I designed a set of key visuals for the theme “Let the world see your influence”
SLOGAN Deconstruction
Focusing on the slogan “Let the world see your influence”, I broke it down into different keywords and associated them into different design elements as the source of inspiration for my design.
first demo
I collected some references for style and composition, and then brainstormed with the keywords I associated with, and quickly made four different demos.
final edition
After optimization and adjustment, the following final version was obtained.
business group series kv
By adjusting the color scheme and elements, a series of key visuals were designed for each business group within Tencent.
h5 page opening animation & layout
In order to deepen the visual impact, I designed an opening animation for the promotion page and designed the layout for the entire page.
