Game kv Collection

The following is a collection of some of my game KVs in the past few years. I have served many game brands, including Call of Duty, Game for Peace, Kart Rider, and Fervent NBA, etc. 

Production Process

Most game KVs follow the following process, i break it down into six parts.

Fervent NBA official kv

Fervent NBA is an officially licensed NBA basketball game. The overall design style leans towards realism and aims to capture the authentic feel of the court. It requires accurate reproduction of the real appearance and movements of the basketball stars to convey the intense and passionate atmosphere. This project involves creating the game’s first promotional key visual (KV) with the theme of the opening tip-off, symbolizing the official start of game pre-registration.

KartRider: Drift
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linefriends

Kartrider: Drift is a well-known racing game. This time, the key visual is a collaboration with another famous IP, LINE FRIENDS. I designed the actions for each character based on their personality traits and created an urban road scene with a deep perspective to highlight the attributes of the race track.

CALL OF DUTY: MOBILE
MAJOR Promotional KV

Call of Duty: Mobile, abbreviated as CODM, is hosting a large-scale season competition called Call of Duty Mobile Major. This key visual (KV) will be used as the promotional KV for the first season. The overall style continues the brand’s tone, using high-precision character models rendered with battlefield elements (smoke, fire, etc.). The background is set in a large arena to convey the sense of a grand competition. The center of the image features a 3D textured tournament logo, with characters on the left and right sides engaged in combat, using contrasting yellow and blue colors to fully highlight the sense of competition.

game for peace
kv collection

GAME FOR PEACE is a multiplayer online battle royale game developed and published by Tencent’s LightSpeed Studio.  I have participated in the design of various key visuals for different events within the game.